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2014 period yesterday arguably be the year ended success for Maserati in the Middle East, Africa and Asia. Italian luxury brand is not only enjoy the sales figures continue to rise, a variety of new product launches and market visibility in 2014, but Maserati has also been awarded 12 awards in the various categories in the Global Market which includes parts of Africa, the Middle East and South East Asia & Pacific.
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At the Geneva Motor Show 2014, Maserati has demonstrated its latest concept car, sports car coupe 2 + 2 which will be referred to as 'Alfieri', according to the name of one of the founders of the Maserati. Production of this car has been confirmed. Alfieri also briefly referred to as the "Concept Car of the Year" by automotive magazine based in the UAE, Evo.
South Korea became one of the markets with the strongest growth for Maserati in Asia, where the level of sales increased nearly seven-fold compared with the same period in the previous year. Maserati effort to create local marketing initiatives in accordance with the client's specific needs South Korea seems to get good reception.
Campaign Maserati Ghibli S Q4, "First AWD Born in the Name of Maserati" held to launch the all-wheel drive models of the first Maserati, and answer the demand for luxury four-door sedan that can be enjoyed in all kinds of weather.
"Our efforts are not only recognized by our customers, but also by the industry and the media. In the last 100 years is full of shocks, but be very interesting trip for Maserati, and now we have opened a new chapter in our history. Maserati will remain the exclusive luxury car brand, but now we have come out of that niche market to the world stage, "said Umberto Cini, Managing Director of Maserati Global Overseas Markets
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